Pitch. Build. Scale. Repeat.

Pitch. Build. Scale. Repeat. Pitch. Build. Scale. Repeat.
28 September

This is where momentum is created. LEVEL UP is built for founders who want to move faster. Expect sharp keynotes, hands on sessions and real conversations that push your startup forward.
Stay tuned! The program is taking shape.

Program

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LEVEL UP Awards
Academy
Keynote
Meet your co-founder XL
Investor Café
Tracks
09:00
09:30-10:30

Doors open: Registration & Coffee

Dome | Evoluon Eindhoven
09:30-17:30

Matchmaking: Conversation starter

Philips Foyer
ALL DAY
09:30-17:30

Gaming experience

Lounge
ALL DAY
10:00
10:00-10:30
Academy

Academy session 1

Castor | Evoluon
10:30-10:40

Official opening LEVEL UP 2026

Philips Hall & livestream Foyer Noord

Leanne Joseph

Moderator
10:30-11:30
Investor Café

Investor CafĂ© round 1: Pre-seed – Seed

Restaurant
10:40-11:00

Opening Peter Wennink

Philips Hall & livestream Foyer Noord

At LEVEL UP Peter shares his perspective on leadership, innovation and strategic autonomy in a rapidly changing world. Drawing on decades of experience at the highest level of global technology, he offers valuable insights into scaling innovation, building resilient ecosystems and creating lasting economic impact.

Peter Wennink

Former CEO ASML
11:00
11:00-11:45
Academy

Academy session 2

Castor | Evoluon
11:00-11:45
Keynote

Keynote Thijs Bosch – The Protein Brewery

Philips Hall & livestream Foyer Noord

In his keynote, Thijs shares an honest entrepreneurial story about the challenges of building breakthrough food technology: the lessons learned, the mistakes made and the successes achieved, including raising €70 million over the past five years. His story offers a practical look at innovation, resilience and why creating healthy, sustainable ingredients truly matters.

Thijs Bosch

CEO The Protein Brewery
12:00
12:00-12:45
Academy

Academy session 3

Castor | Evoluon
12:00-12:45
Investor Café

Investment panel

Restaurant
12:00-12:45
Tracks

Tracks round 1

Various rooms at Evoluon Eindhoven
AI

Do you win through technology or distribution?

DEEPTECH

Will you survive the Valley of Death?

DEFTECH

Session 1: How do you navigate government, ethics and speed?

MEDTECH

Track MedTech

PLANTBASED

Session 1: Discover how promising food innovations prepare for market introduction

SECURITY

How do you earn trust when failure is not an option?

STARTUPS FOR SOCIETY

Smart growth for impact startups

TEAM

Track Team

12:45-13:30

Lunch

Dome | Evoluon

Lunch discussion

Philips Hall
13:00
13:00-13:30
Academy

Academy session 4

Castor | Evoluon
13:45-14:30
Keynote

Keynote Jacqueline van den Ende – Carbon Equity

Philips Hall & livestream Foyer Noord

What founders misunderstand about funding, growth and investability

In her keynote at LEVEL UP, Jacqueline shares the lessons, mistakes and painful truths behind becoming truly investable. Why do founders raise too early, chase the wrong investors or mistake a high valuation for a great deal? And what are investors really looking for when they assess your team, traction, timing and growth potential?
Expect a personal, fast-paced and candid story packed with fundraising lessons in her talk

Jacqueline van den Ende

CEO Carbon Equity
Jacqueline van den Ende - Carbon Equity
14:00
14:30-15:00
LEVEL UP Awards

Pitches LEVEL UP Awards

Philips Hall & livestream Foyer Noord
15:00
15:15-16:00
Academy

Academy session 5

Castor | Evoluon
15:15-16:00
Investor Café

Investor Café round 2: Series A+

Restaurant
15:15-16:00
Tracks

Tracks round 2

Various rooms at Evoluon Eindhoven
ADVANCED MATERIALS

How do you make the transition from the lab to industry?

AI

Meet & Greet: AI Pitch Competition 2026

INVITE-ONLY
CLEANTECH

How do you create both impact and a compelling business case?

DEEPTECH

Dancing with an elephant: Collaborating and scaling with corporates

DEFTECH

Session 2: How do you navigate government, ethics and speed?

MEDTECH

Track MedTech

PLANTBASED

Session 2: Discover how promising food innovations prepare for market introduction

STARTUPS FOR SOCIETY

Ready for your next growth stage?

16:00
16:00-17:00
Meet your co-founder XL

Meet your co-founder XL

Restaurant & Lounge
16:15-16:45
Academy

Academy session 6

Castor | Evoluon
16:15-16:45
Keynote

Interview Hamed Sadeghian – Nearfields Instruments

Philips Hall & livestream Foyer Noord

At LEVEL UP, Hamed will join Leanne Joseph for an interview, sharing lessons from turning breakthrough technology into a trusted product for demanding international customers. This session explores how founders can validate complex innovations, build strong ecosystems, attract capital and talent, and evolve from inventor into company builder.

A session for founders who want to build not just a startup, but a company with lasting global impact.

Hamed Sadeghian

CEO Nearfield Instruments
Hamed Sadeghian Nearfield Instruments

Leanne Joseph

Moderator
16:45-17:15
LEVEL UP Awards

LEVEL UP Awardshow with Constantijn van Oranje

Philips Hall & livestream Foyer Noord

Constantijn Van Oranje-Nassau

Special Envoy Techleap
Constantijn Van Oranje-Nassau

Leanne Joseph

Moderator
17:00
17:30-20:00

Drinks & networking

Dome | Evoluon

LEVEL UP Awards

The LEVEL UP Awards highlight startups that are building real momentum. Each sector brings forward its strongest contender and from there one rises above. What it takes to get there is not always visible from the outside. Here, it becomes clear.

Academy

The LEVEL UP Academy is built for founders who want to move. In focused sessions, experts break down the challenges you are already facing. Financial, legal, tech, people. Everything is designed to help you make better decisions and keep accelerating.

Meet Your

Co-Founder XL

This national matchmaking event of LEVEL UP brings together startups, founders and future co-founders. Through pitches, matchmaking and networking, participants find the right people to accelerate their ventures.

Investor Café

The Investor Café is where real conversations happen. Investors and founders come together to share what usually stays unspoken. Expect sharp questions, honest answers and insights that only surface when the stakes are real.

Tracks

This is where you learn how your sector really works. Inside the LEVEL UP Tracks, founders get closer to the drivers that decide success or failure. Together with founders, investors and industry experts, you step into the dynamics of your market.

F*CK UP NIGHT

This side event of LEVEL UP on 27 september brings startup founders together to openly share their biggest setbacks and the lessons behind them. No polished pitches, just honest insights into the realities of entrepreneurship, resilience, and the power of reframing failure, all in an intimate setting.

Ready to
level up?

This is where founders meet opportunity, ideas turn into action, and connections become growth. Don’t just watch the startup ecosystem evolve, be part of it.